iconwerk for Bosch/Siemens/Hausgeräte/.
Adaptive icon system explorations for B/S/H/ home appliances. The unification helps to maintain a consistent visual appearance. The variable stroke weight offers flexible application to match the weight of the typeface or maintain a unfied weight across different icon sizes.
Adaptive weight. All icons come in different weights. Light, Regular & Bold. The variable stroke weight offers flexible application to match the weight of the typeface or maintain a unfied weight across different icon sizes. This technique makes this icon system very flexible for all kinds of different applications.
Scaleable. This group shows how the icons scale while maintaining the line strength. The S icon actually is the Bold version, the M icon is the Regular and the L icons is the Light version.
Voilá! The L & S icons share the same line strength. The L is scaled up from the Light icon, the S is scaled down from the Bold icon.
Old vs. New. Here you can compare the old icons against the new designs. These groups show the optimization process for optical volume, reduction of visual clutter and modern & direct metaphors.
Exploration for »LED Light«. This group of icons show, how many options can lead to a simple solution. The new B/S/H/ appliances come with LED Lights (opposed to the previous regular light bulbs). The challenge was to find a symbol that follows the old icon but also implements the new technology.
The new verizon.com.
An icon system for the new website & retail.
A fresh icon system for volvocars.com.
Scandinavian style & precision engineering.
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