iconwerk for blocket.se

Blocket is Sweden’s biggest marketplace where you can virtually find everything that you need. 98% of Sweden’s population knows Blocket! The market troughput is worth 14% of Sweden’s GDP.

The super-ellipse. The shape of the round icons derives from the super-ellipse shape of the new logotype. This connects the icon system to the corporate design.

The visual voice.

Blocket wants to be a positive force in society and make it easier for people to make smart, economical and sustainable decisions in their daily lives, and change how we consume for the better. The new icons reflect this position and speak in the most friendly and positive visual voice.

Solid & Outlined.

All new icons come in solid & outlined form. Both versions base on the exact  same vector master shape.

More work:

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