Aha! The line strength of the new icons can be adjusted to match the
application size. Small icons have a wider outline than large ones.
The line strength also follows the weight of the corporate typeface.
Alla nya! The new Volvo design is here! The style of the new icon system derives from the strong new product design and from the corporate typeface. This provides a strong visual connection. Together with Henrik Sundkvist and the R/GA team Sweden we built this system.
Hej! Elements of the product design are translated into some of the icons. This connects the icons to the VOLVO brand and makes them visually more attractive.
Oh! The new VOLVO icons come
with a unique style. But the visual
complexity is still on the level of
the old generic designs.
Titta! The all-new VOLVO website uses the XL icon size. This size also works well on the mobile version of the website.
Yup! The weight of the outlines can be matched by selecting the S,M,L,XL icon line strength for the different sizes.
Let’s work together! Just send an email. I’d love to join your design team for the next project to build great stuff! –Stefan Dziallas
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